Merging iLife Libraries

The Problem:
One user on in a small business / family network can’t use (with metadata) all the media in a colleague’s or family member’s iTunes or iPhoto Library.

In our family there are three Macs (2 everyday machines and a server). On many work and personal tasks we function as a small workgroup. Unfortunately iTunes and iPhoto do not facilitate the sharing of media libraries (or for that matter the merging of media libraries). For instance, my wife had her own music and photo collection before we got married. Now if I want to browse that collection from my machine, there is iPhoto & iTunes sharing. But I can not add tags or other metadata to photos on her Mac. I can not create smart folders which we both can use.

iTunes
For our music we moved my collection to the Server and made it like a “media center”. When we get new music we add it to the server. If we want a copy on our own machines we pull it as needed. i.e. for an iMove project. This solution has not allowed my wife to add her collection to the server, nor has it solved the manny duplicates which exist because we like many of the same songs. Now I have found a solution to this: PowerTunes.

iPhoto
Now the same problems exist for our photos. However, there is no real advantage (or software) for hosting the family photos on our sever. But we still need to define a photo capture strategy.

  • When we take new photos, to which computer are we going to download the photos?
  • Where will we have the master library?

I don’t have a complete solution to our photo capture, retention and access needs but iPhoto Library Manager is the only software out there that will let us maintain the metadata and merge our iPhoto Libraries. However, This is a fantastic first step strategy:

  • Consolidate the iPhoto Libraries.
  • Designate an computer to be the Master Library holder.
  • Share that iPhoto library across the network.
  • Back that computer up.

CSS Alert Messages

I found this great css messages code here (read about it for a fuller explanation):

/* CSS messages */

.alert { background: #fff6bf url('exclamation.png') 15px 50% no-repeat; padding: 5px 20px 5px 45px; border-top: 2px solid #ffd324; border-bottom: 2px solid #ffd324; }
.info { background: #f8fafc url('information.png') 15px 50% no-repeat; padding: 5px 20px 5px 45px; border-top: 2px solid #b5d4fe; border-bottom: 2px solid #b5d4fe; }
.download { background: #cfc url('download.png') 15px 50% no-repeat; padding: 5px 20px 5px 45px; border-top: 2px solid #3C6; border-bottom: 2px solid #3C6; }
.german { background: transparent url('de.png') 15px 50% no-repeat; padding: 5px 20px 5px 45px; }
.english { background: transparent url('gb.png') 15px 50% no-repeat; padding: 5px 20px 5px 45px; }

Or more Explicitly here:

http://www.bioneural.net/wp-content/themes/k2bn/styles/bioneural/bioneural.css

Mastering Missions Marketing

Last time it was Missions Masters Marriage… but that didn’t work out as planned. It turned out to be Missions Marriage Masters.

When we think of the term Marketing we might think of a logo, a brand name or some gimmick to make me want something I don’t need. In some circles, especially the non-profit arena Marketing may have a negative connotation. In the context I am talking about here I am going define marketing as intentional effective communication. Effective communication can have some very positive outcomes and covers a wide variety of communication issues and strategies.

    Effective communication implies:

  • Something is being communicated
  • More than one party is involved
  • Meaning is being conveyed
  • An image is being conjured in the mind of the receiver
  • The image being conjured in the mind of the receiver is affirmed or agreed to by the transmitter

As a business professional I need to realize that effective communication can happen. But, if I am not intentional about it, it is not going to happen as often as I want it to happen. This may result in adverse consequences for my business. The point though is that even in non-profit work like missions, to have effective communication one also needs to be intentional about their communication. This intentionalism is strategy.

So what is your communication strategy? Lets ask some of the basic W’s.

  • Who are we trying to communicate to?
  • What are we communicating?
  • How are we going to get them to listen, think and respond to us?

Who
In the non-profit world we have several kinds of people we want to communicate with:

  • the people we want to benefit
  • the people who help us benefit these people; donors, volunteers, employees, colleagues
  • the people watching us, wanting to know what we are doing and why we do it.

We need to be aware of each kind of person and talk to them. But, not just talk to them; engage them.

What
So the What which are we going to tell them might change, but what we are about never changes. So even though we might use different stories, reports, figures, pictures, etc. in communication they should all point to the part of us that never changes. This part of a communication strategy requires a bit of introspection. A core of knowledge of who we are and what we are about, and why we are doing it. It is from this knowledge we get our passion to do what we are doing, and challenge others to become part of what we are doing.

How
How are we going to get them to respond to us? We have to know where they are and how to talk to them. What they are paying attention too, reading watching, listening to, replying to. You can’t engage a person you can’t communicate to. This is were marketing comes in. How am I going to engage people? When I have an answer to How, I will have a communication strategy. The last question I have to answer is: does my strategy achieve the results I want it to achieve? or to put it another way is it an effective strategy? If it doesn’t achieve what I want to achieve,

  • it may be the result of not having a good, well thought through strategy,
  • or it might be the result of not having the right strategy for this group of people (or market).

At the end of the day though, if something is not achieving the desired results; I need to know:

  • What the desired results are
  • What results my strategy is producing
  • Why my strategy is not working

and then I need to make some adjustments to the strategy and apply the new revised strategy.