I was reading this article Buckle Up: Apple’s Next 3 Years Will Be Insane by Mike Elgan 2:49 pm PDT, Nov 9th 2013, On Cultofmac.com about Apple's business practices.

It reminds me, that regardless of which business we are in, we need to understand the problem space in which we are trying to make a difference. We could think about interactions through the eyes of web design and ask questions like, where are people having difficulties or where are they having less than satisfying experiences? We can ask these sorts of questions in a variety of business endeavors/markets on levels like scripture engagement and our experiences surrounding scripture engagement. We could ask the same type of question about academic and language-based materials. At all levels of inquiry and service delivery, an organization with strategic goals still needs to know: what the market is, and what the market member's pain points are. Additionally an organization needs to have the freedom creatively alleviate those pain points. Just because we can do something doesn't mean it's the right time to do something. Knowing when and how is still very important. By thinking strategically, one can make sure that the tools are in place to respond at the next opportunity. Acting strategically is carrying through with what was planned when the opportunity comes.