When I was a kid, part of the whole special experience that a Kinder Überaschung Eier created was due to the novelty of the characters they created. It was their toys and their ideas.

Now, it seems that they have in some way reduced to catering to facilitating mania. It is as if their brand isn’t as big as it once was and they think that they need to piggyback on someone else’s moment. It’s really say that they don’t seem to be able to retain their uniqueness in both brand and culture.