Today I was reading about how an intern at FaceBook created their new Mobile ad interface. For those of you who watch the business news, FaceBook being able to monetize their mobile market has been a big concern for their investors. I think this really speaks to several things in the corporate culture at Facebook:
- They are willing to listen to the ideas of young, fresh people.
- They are willing to work with temporary staff.
- They are willing to mentor.
- They are willing trust (things like project goals and budding technologies).
Each of these things listed above are social issues. They are social issues within the context of the corporate environment. Additionally, the company has to be contentious of them to the point that they implement HR processes to allow these sorts of things to happen. In this respect these four things have to be something that is fought for (in order to maintain them as part of the corporate culture). I currently look at the NGO I work for and wonder, What it would take to have harness the power of Interns? We don’t currently have the corporate culture to facilitate interns, but why is that? Is our walled garden so well constructed with bricks from the baby-boomer generation that we forget the power which comes when we can run with young people? For businesses, even for NGOs, if we don’t fight for relevance within the social networks of the up-coming generation then we will marginalize our significance.