Lets say it this way, If you want reader to comprehend the things you are trying to communicate to them, and then to act on something then when you write for the web:
- Make it short: People scan the web. This is part of making things readable.
- Make it readable: that is use pictures to explain concepts.
- Make it interactive: [Press the like button…]
You’ll notice that on my personal blog:
- I do not write short blog posts.
- I am trying to use more images and photographs to explain concepts.
- And there should be a like button or a comments section.